Sociophobia
PACKAGING
ICON
Sociophobia defines people with social anxiety disorder, ever social interactions cause irrational anxiety, fear of people's judgment, self-consciousness, and embarrassment.
Using the Egyptian god Anubis who judges human life to symbolize sociophobia's influence.
GRAPHIC
The original graphic is from the Cultural Atlas of Ancient Egypt. Use the real Anubis photo as the reference to create the graphic. Two things were considered during the final decision is the simplicity and the overall silhouette.
TYPE CHOICE
Analog Type: Basterdville 1994 (Not relate to Baskerville) by Dan Dewitt & Dewitt Anthony. "genetic material from a rotting eighteenth-century corpse, surgically implanted in the developing embryo during gestation". The typeface's unfinishedness and unbalance way to curve the stroke reflect the disorder of sociophobia.